The Concept Of Ethical Consumption Marketing Essay

The Concept Of Ethical Consumption Marketing Essay To present the concept of Ethical Consumption it needs to be acknowledging what is ethics and consumption. Ethic is a set of norms, principles or values that guide peoples behaviour (Sherwin 1993), and what is ethical or unethical is based on individual perception of right and wrong in other side consumption can be define as the process of buying or using goods that materialises when the consumer processes the product or service information, as a logical thinker (Holbrook et al. 1982: 132). Ethical consumption takes place when individuals purchasing goods are considering values of caring for other people, concerns for fairness and/or for the environment. The phenomenon of Ethical Consumption started to rise in the last fifteen to twenty years. This concept is directly related to the conscious and deliberate choice to make certain consumption options due to personal and moral beliefs (Carrigan et al., 2004:401). The ethical consumer strives to enhance their wellbeing through purchasing behaviour that avoids harming or exploiting humans, animals and the environment (Harrison et al. 2005: 4), and these represents the positive choices; additionally in this ample concept it can be included actions as recycling behaviour and philanthropy  [1]  . Consumption can be perceived as an instrument to achieve satisfaction on the material level; this consumer pattern is also moulded by groups and societal values: consideration for others and also for our eco system, leading to the concept of Ethical consumption, that can be identify as a tool to social change. Citizens and consumers are social actors that are recognizing more sustainable forms of consumption by optimising environmental, social and economic consequences in order to reduce ecological damage and demand labour rights to be respected. All consumers are forced to consider the increasing consequences of their habits, and existence (Harrison et al., 2005:3). We are now living in the world of disposability, of instant convenience where everything is disposable, however society is waking up and starting to reject these ways. There is a reform to the basic, to old values (Arnold 2009:4). Ethical consumption can be seen as an integration process, between producers and consumers, ethically minded consumers feel accountable towards the environment and the society, and they strive to express their values through their shopping habits. Ethical branding strategies are designed to support ethical business and ethical claims, these strategies are accomplished through all phases of a brand products lifecycle  [2]  ; leading to consumers perceptions and attitudes towards ethical purchasing (Tustin et al., 2008:24). Brands that are perceived as good citizenship  [3]   hold a good reputation on the consumer eyes, accentuating the responsibility of companies and consumers, producing/ purchasing products and services that pursue to minimise the social and environmental damage. It is quite clear exactly what is feeding this concept to grow, and Rob Harrison (2005) proposed seven factors inciting the growth of ethical behaviour: the globalisation of markets leading to the debilitation of national governments; this action drives to a rise of transnational corporations and brands; the growth of campaigning pressure groups which occurs as a result of the previous processes; the social and environmental consequence of technology; a shift in market power towards consumers; the effectiveness of market campaigning and also the enlargement of corporate social responsibility  [4]  (Harrison et al., 2005:3). However the main sources of the rapid progress of ethical awareness in the consumer shopping behaviour are the communication channels driven by the easy access of information, from websites as Ethical consumer guide and Keep it ethical; increasingly ethical awareness of issues related to products and brands leaded by the most effective channel the internet. 1.2 Study focus Although Ethical consumption seems like an ideal conception of consuming habits, there are issues stopping this idea to fully succeed. One of the strongest issue is price sensitivity, consumers are willing to pay extra pennies for ethical products, not small fortunes; another point is personal experience considering that some consumers cannot identify ethical products from non-ethical; ethical obligations as another issue where people feel difficult to consume certain products only based on the ethical claims; one critical point is the lack of information, where consumers feel that they are not fully informed in order to make the right purchasing choices; quality perception as other concept, sometimes people perceived that ethical products do not hold quality or flavour for example, as mainstream  [5]  products; cynicism considering that a high number of companies exploit for example the concept of environmental friendly, without any care for the environment which is named as gre en wash, leading to the lack of confidence to ethical products and finally the sense of guilt to support these exploited groups (Bray et al., 2010:5). Although other authors like Show et al., (2004) and Carrigan et al. (2001) defend, that ethical consumers are confused by: the lack of information, or too much information, restrict product choices and their availability, they also add that the lack of commitment plays an important role, additionally these authors go further believing that ethical consumers trust that their purchase choice does not make a significant difference amongst the others. Different authors point different issues as critical for this concept to flourished has it should. However all authors agree that communication, consumers education and the lack of trust is a significant concept for the shortcoming of ethical consumption. 1.3 Dissertation structure What is proposed in this study is to analyse in depth one successful ethical corporation Unicorn Manchester Cooperative Groceries, to understand how they show, educate and encourage consumers to follow their brand message through their ethical products; additionally how Unicorn procedures leads customers to trust them, finally it will be investigated their internal communication strategy. At this investigation it will be analysed trust, brand loyalty, brand message and internal branding, furthermore it will be acknowledge what their customers feel about their communication strategies and if they fully understand the meaning behind their purchases, what the company stands for and if the strategies used, drive customers to trust and became loyal to this business . To access this knowledge and to understand the communication strategy it will be made an interview to one of the cooperative members, which is accountable for the marketing and communication, education and advertisement of th is business, with the purpose to gain an insight of strategies adopted by this company. As a following step is needed to be acknowledge if customers are actually receptive to all these techniques adopted by the company by doing a small survey that only mention the communication strategies placed on the shop floor; to hundred and thirty customers. 1.4 Aims and objectives The outcome of this case study is to acknowledge and understands the ethical communication strategies adopted by this specific company and understand their effectiveness. Understand the Ethical Communication strategies used by Unicorn Cooperative Appreciate the channels used in order to build trust guiding to brand loyalty Acknowledge if customers fully understand the meaning behind their purchases Recognize the importance of Internal branding in ethical businesses How is possible to transfer this knowledge to other cases, business, institutions and so on. Research question: How does Unicorn- Cooperative develop consumer trust into their ethical brand? Hypotheses: 1. Trust is a key concept for the development of Brand loyalty 2. When brand message is communicated effectively, consumer tend to develop trust 3. Internal Branding high levelled the trust Literature review 2. Literature Review 2.1 Ethical Consumption Nowadays consumption can be perceived as a way to achieve social equality and a better environment. Ethical Consumption can include the purchasing behaviour that respects workers treatment, fair trade food, non-genetically modified food, environmental concerns, human rights, racial or gender prejudice, (Szimigin et al. 2006: 608). An increasing number of consumers are conducting changes in social conditions and business practices and they are progressively committed on these changes, this factor is what distinguish political consumer from ordinary consumer (Sandicki et al. 2008: 3). People are encountering more sustainable forms of consumption, and acknowledging individual and collective level of benefits, in order to meet the needs of current and future generations (Lunchs et al. 2011:2), affecting business and retailers to respond to this growing demand. At the same time individuals acquire a relation with ethical consumption that tend to be driven by a larger context, enforcing some kind of reflection which can be influenced by social groups (Barr et al. 2011: 715). Ethical consumption embraces two major groups positive buying is what was mention previously and in the opposite spectrum is the negative buying which can include boycotts and avoidance of certain brands on a permanent basis, considering their association with some political issue that the consumer opposes (Sandicki et al. 2008: 2). Furthermore these movements in great majority accomplish their objective, by changing business conventions to a more eco and social friendly practices. Consumption as an increasingly important purpose in contemporary society, these movements materialise ideologies of consumption  [6]  (Kozinets et al. 2004:692). Consequently, businesses are trying to blend ethical consumerism into their practices, as a result of pressure from consumers, considering that their perception is also linked to their consumerism (Tustin et al. 2008:25). Characteristics that run through all these consumption manifestations: Organisation, consumers envisage to organise a coherent set of activities informed by the actions of different organisations, including consumer bodies A desire for change, consumption as a tool of its own transformation Rights, consumers have rights that have to be fought Collectively, by working in groups, individuals hold a strengthen power for change Values, consumption as an exchange of moral messages, consuming can be good or bad Implications, consuming has effects, on other people and society or on the environment. (Harrison et al., 2004:40) Thankfully to the growing number and easily accessible information enhanced by the media interest of political issues (Harrison et al. 2004:69), consumers are more aware of ways to minimise environmental damage and change social issues. Some authors defend that there are more hidden reasons to purchase ethically, other dimension that evocates the individuality of each of us, they see ethical consumption as a integrative process, where the consumer tries to achieve: distinction, by distinguishing themselves in a proactively way through their actions; hedonism action that produces pleasure, the consumer feel good about himself purchasing ethically; love which demonstrates compassion to others and personal values and aesthetic appreciation, considering that ethical products tend to be classified as premium  [7]  brands, meaning more expensive which some individuals identify with them for their classification (Szimigin et al. 2006:610), and these are some of the extra aspects that the marketer needs to acknowledge when suggesting these products. However the most persuasive reason for people to consume more ethically is the power of social change, by forcing brands and companies to adopt more ethical strategies for t heir business practices. This seems the ideal consumption concept, however as many concepts in business has their faults to fully succeed, as mention previously the: personal experience; ethical obligation; lack of information; quality perception, cynicism and sense of guilt. The deprivation of effective information is a major barrier for this concept to accomplish their objectives. If consumers are not informed or even educated of these practices and strategies in some respects ethical consumption is failing in delivering a proficient communication. There is a high number of literature and case studies where consumers for example are willing to purchase eco-friendly brands, however they witness a very difficult task to identify these products, proving that these consumers are not very aware of ethical communication strategies (Picket- Baker et al. 2008: 290). Adequate communication prevail a disregard link between some companies to the mass consumer. This matter deviates the idea of ethical consumption; sin ce all consumers are possible ethical consumers (Harrison et al. 2005: 69). 2.2 Marketing Communications/ Communication Strategies Communication strategies is a core concept for this investigation, as it will be study the ethical communication strategies of one particular company and acknowledge how these support the business reaching trust amongst the customer. However to reach that picture it needs to comprehend in general the notion of marketing communication. All organisations to survive needs to exchange information to their stakeholders, Marketing Communications is the design, implementation and control to reach organisational objectives, through the consumer market point of view, marketing strategies is a method that will increase consumers positive thoughts and attitudes towards a brand or product, (Peter et al. 2010:25) basically is a management process through which an organisation engages with its various audience (Fill 2005:7), only strategically distributed can help organisations to lead a competitive position (Holm 2003: 23), by understanding the audiences, organisations explore actual messages that would be appropriate for their stakeholders. Following the previous sentence, marketing communication is a concept that bridges information between customers and potential customers to the business foundations, remind the stakeholders about the business essence, also reassure the distinctive aspects for other competitors additionally provide information about products and brands values, persuade the target audience to change attitude (Dahlen 2010:43). The Marketing Communication mix embraces every type of messages such in advertising, public relations, promotions and personal selling simultaneously direct response advertising, personal communication, public relations exhibitions and online exhibitions. All these different methods can work independently or ideally blended to accomplished communication goals. Promotional Objectives Target Audience Context Analyses Direct Marketing Sales Promotion Research and Evaluation Personal Selling Resources Positioning Public Relations Figure 1_ the system of Marketing Communications (Fill 2005:28) This concept promotes and maintain a dialogue with their audiences to create a Brand Equity, brand associations, brand dominance and brand prospects (Dahlen 2010:14), this it will influence conception of value in comparison with the benefits and costs, being the ideal situation to raise the benefits and decrease the costs (Holm 2006:23). Marketing communication can be perceived as: management and control of all communication strategies; also ensures brand personality, positioning and messages that should be distributed consistently throughout all components of communication and additional strategic analyses, implementation and control of the choices of marketing strategy (Smith et al. 1999:4). Communication is the act of sending a message to others in a way that these can interpret and decode the message, communications is essential to build trust on others(Anderson 2005: 169).Communication strategies can be defined as a constant pursuit to verbalize and decode the messages, in situation where these messages have not been decipher (Toronoe 1981: 287). A favourable communication is based around a committed, articulated brand idea as a foundation to sustain and build relations with customers (Dahlen 2010:2). The main target of Marketing Communication is to influence the judgment of value through communication, this process materialises when individuals share meaning, by developing a dialogue, where participants are capable to decipher the meaning of the messages and simultaneously being able to respond, and this exchange is possible through knowledge and understanding of the communication process. In overall process for organisations to be successful in their communications strategies, it is fundamental for them to understand their customers, the way they absorbs information, how they develop attitudes and how they react to marketing communications stimuli . However it necessary to identify, select and develop which communication tool it will be used to apply the most suitable brand communication to reach their target audience (Schultz et al. 1999: 309). The cognitive position perceives the consumer as the problem solver, using the various process to reasoning, forming ideas and gaining knowledge in their own individual way of decoding information (Fill 2005: 117). The previous judgment makes essential for organisations to build a strong Brand Narrative, based on a story that frames cultural codes, cultural expectations and stereotypes, essentially needs to create a story that reflects our times (Dahlen 2010: 13). The brand narrative is intrinsically consistent dialogue, which connects people, events and experiences which can lead to Brand Equity  [8]  . Brand attitude is an imperative characteristic of brand equity, which is intended to influence consumers to purchase the brand, through consumers attitude is possible to measure the brand success (Peter et al. 2010:232). Brand and customer equity Relationships Advocacy Advocacy Marketing communications Marketing communication mix Traditional and non-traditional media Channel partners Positioning Branding Image and Brand management Outcomes Marketing Communications Media Scape Narrative Brand Ongoing Figure 2_ Brand Narrative components (Dahlen 2010:6) Until certain extend brand equity, brand narrative develop a marketing stimuli directed to their target choice, guiding them in the way they behave, think and how they feel (Peter et al. 2010:25) and individuals express themselves, or aspire to be through brands, somehow consumers employ marketing communications to chase personal meaning through their consumption (Dahlen 2010:07). Meaning that by elaborating a brand narrative business is essential to have a deep knowledge about their target market. Customers are seem as problem solvers, through communication strategy perspective, their capability to message decode is affected by their level of elaboration and advertising is the conducive way of channel information to consumers, who then has the opportunity to appreciate the message according to their experiences (Fill 2005:197). 2.2.1Brand message- Communication Effectiveness Brand message is essential for this study, taking in consideration that it needs to be apprehended the communication effectiveness of Unicorn strategy, not measuring but understanding the effectiveness of their brand message, how this business is being so successful in communicating their values, when others in ethical trade are failing, essentially understand how Unicorn engage customers through their brand. Communication is an important means for organisations to reach their customers and potential customers (Bendixen 1993: 19), and this can be achieved through advertisement. Many advertisement models were tailored with foundation on Lavidge and Steiner hierarchy of effects model, this model defends that the customer purchasing process starts from awareness, to knowledge, then liking, moving to preference than conviction and finally purchase. The next model has foundation on Lavidge and Steiner effects structure, where Bendixen applied some changes: Forces of Communication Impact Specificness Credibility Relevance Conviction Comprehension Action Unawareness Awareness Forgetfulness Incompreheension Hotility Aphaty Barriers of Communication Figure 3 _ Brand loyalty the 5 stages of Communication (Bendixen 1993: 21) All components of the promotion mix hold diverse magnitudes to communicate. The effectiveness of each communication channel can be chased from the state of unawareness to all the other stages until purchase (Fill 2002: 18). 2.2.2 Brand message and trust The effect of the brand message also has an impact on trust and relationship commitment (Sharma 1999: 152), some studies suggest the critical role of effective communication plays an impact on the perceptions of quality, trust and relationship commitment, it involves the formal and informal channels between customers and the organisations, is meant to give real expectations and educate customers (Sharma 1999: 163). The effectiveness of cause related marketing may have an imperative influence in customer choice (Pracejus et al. 2004: 639). Communication effectiveness/ Brand message Functional quality Technical quality Trust Relationship commitment Figure 4_ Conceptual model of determinants of relationship commitment (Sharma 1999: 156) Effectiveness is an important derivative of communication strategy taking in consideration that for these to have a positive outcome into the target audience, it needs to achieve what was meant to achieve, the audience must decode in the way that the marketer thought that they would decode and if the audience can acknowledge the full meaning and understand the overall brand message, this process was successful, also has impact in which different communication channels to adopt and how it will affect particular consumer responses (Grace et al. 2005: 114), this might be through advertising or any other avenue. If customers acknowledge the brand message and this is something that they aspire or goes according to their values, consumer will tend develop trust with the brand through their messages. Consumer brand knowledge could relate all descriptive and evaluative brand information. In this spectrum, different levels of knowledge as attributes, benefits, thoughts, feelings, that are linked between them (Ghodeswar 2008: 4) would form a reaction to the brand message, and this reaction should be as expected by the brand in this way they accomplish their communication goals. Understanding brand message has an effect to future purchases, through brand relationship that also involve brand satisfaction, brand trust and brand attachment (Esch et al. 2006: 103), brand message need to be clear and adopt the most appropriate channels in order to achieve their target audience. By using their communication strategies effectively will lead to consumer relationship, trust that eventually will turn into brand loyalty. 2.3 Brand Trust Trust develops when one actor has positive assurance with a trading partner (Zboja 2006: 382), as a process that meets their customer expectations and probably overcome these ones. Brand trust is built over the acceptance that brand value can be design and improved in order to overcome consumer satisfaction concerning the product attributes. Brand qualities might also add value to an existing relationship between customers and brands, being trust one of the most critical elements of this relation. Trust is a feeling based on security and in this context trust has foundation in brand reliability and brand intentions; brand reliability is the capacity of brand to correspond to customers needs, in this dimension is necessary to accomplished what the customer is expecting from the brand; and brand intention has emotional roots, which accredits that customers are in an vulnerability situation when making purchasing decisions (Delgado- Ballester 2001: 1242). Consumer trust and satisfaction about a specific brand and the retailer will drive to repurchasing behaviour; trust is a significant element that bridges satisfaction, individual connection towards a brand as shown on figure five. Trust in the Brand Trust in the Retailer Reseller Repurchase Intentions Satisfaction with the Brand Satisfaction with the retailer Figure 5_ Conceptual model of the relationship between consumer perceptions of brands and retailers ( Zboja et al. 2006: 382) Relationship formation is balanced by customer, product and brand attitude. A brand with very distinctive attributes that adjust to customers values and behaviour tend to develop relationship based on the products categories (Hess et al. 2005:316). Trust is involved in brand credibility, and this creates brand loyalty as an element of brand equity and a key concept in customer relationship, and this might be the strongest connection in the marketing tools (Reast 2005:5). Credibility- based Credibility based trust correlates (Conative)Brand trust Performance- satisfaction based Trust Correlates (Cognitive) Truthful Fair minded Sincere Shows concern Similar values Gives confidence Competence Expert Status Reputation Personal Experience Usage History Fulfil expectations Quality consistency People experience Quality level Dependability Figure 6_ Two component model of brand trust correlates (Reast 2005: 5) The left column represents what a brand should provide and the right column is what customers will perceive if content. Credibility demonstrates the honesty and values of the brand where it can be delivered through advertising, packaging to personal interaction (Reast 2005: 9). Brand trust is establish through personal experience with the specific brand, consequently this experience it will guide consumers evaluation of any direct and indirect contact, being the consumption experience the most important as a foundation of trust. Brand trust offers some kind of security, considering that the brand will meet consumption expectations that will have an influence on commitment. (Delgado- Ballister 2001: 1254). Brand properties are vital to ultimate if customer decides to trust it or not. Consumers tend to judge a brand before forming a relationship with it, Lau believes that individuals develop brand trust according to reputation, predictability and proficiency (Lau et al 2009: 344);furthermore trust can be perceived as an ingredient that contrast relationships from transactions. Trust and satisfaction are crucial elements in building personal relationships that eventually will lead to brand loyalty; which has been conceptualised as a repetitive purchasing behaviour of a brand (Lau et al. 2001: 351). 2.3.1 Trust and Brand Loyalty Within the marketing discipline concepts as trust and brand loyalty are linked together, considering that is through trust that brands achieve loyalty from their customers. The consideration of trust in brand is supported by: the relationship between brand and consumer, that implies that the brand hold some characteristics that goes further than a simple product or service; in other spectrum brand trust is also associated to brand value, which is much more than consumer satisfaction, other characteristics can add value to the existing relationship between a brand and a consumer, being trust the most significant property of this relation. (Delgado- Ballester 2001: 1241). Trust in a brand is positively associated to brand loyalty which brings many benefits to the organisation. The brand properties are crucial to determine if the consumer will trust or not this business if the reaction is positive and the customers is repurchasing over again it will be achieved brand loyalty. Brand Predictability Additional Information Job Specifications are in Word format, to download a viewer for Windows click Here or for Mac users click Here all other documents are in PDF format you can get Acrobat Here Recruitment Policy: Click Here Candidate Guidelines: Click Here Job Share Scheme: Click Here About MMU: Click Here Disabled Candidate Support: Click Here Job Details   Job Reference: G2/2245 Job Title: Marketing Assistant Location: All Saints Closing Date: 16 October 2012 Salary Range:  £ 18340.00 to  £ 19972.00 Benefits Holiday Entitlement: 25 Pension:   Yes Job Details Division: Marketing, Communications Development Department: Marketing Communications Office Work Pattern: Temporary Application Form: Click here for Application Form Job Description: The University only accepts applications on a valid application form which can be downloaded by clicking here. You can then upload your completed application in the My Documents section once you have logged in. Please note that a curriculum vitae (CV) will not be accepted for this vacancy. Manchester Metropolitan University MARKETING, COMMUNICATIONS AND DEVELOPMENT MARKETING ASSISTANT (Full-time / Fixed 2 year contract/) Grade 4:  £18,340-  £19,972 per annum We are seeking a Marketing Assistant who is looking for an exciting, challenging role and has excellent marketing and administrative skills. This hands-on post will be part of a new marketing team in the Faculty of Business and Law. This new faculty brings together the Business School a

Just Like Us Essay

The immigration problem in America has been dividing the document and undocumented people, in the book Just Like Us, by Helen Thorpe, she tells the story of four Mexican – American girls who live in Denver Colorado. Marisela and Yadira, were born in Mexico and are undocumented while Clara was born in Mexico too it is a permanent resident, and Elissa is a U.S citizen. They are best friend and their relationship it is not affected by their immigration status until they graduated from high school and they have to face the challenge of looking for new ways to pay for their college education. Undocumented adolescents graduating from high school don’t have many opportunities to get scholarships and to go to college. Most of them end up working with a fake Social Security Card with a minimum wage. In the congress exist some oppressors of undocumented people like Tom Tancredo, who are the kind of people whose heritage comes from another country, but who have just forgotten wher e they came from, and become radical people who think that every undocumented person is a killer, a negative person for the American society. On the other hand, we have Major John Hickenlooper, who was trying to help undocumented immigrants giving them some opportunities to keep growing. The girl’s point of view about world and each other comes to play when they are trying to obtain a scholarship. Because of competitiveness to obtain a scholarship, the girl’s relationship changes. At the end they graduated and achieved their degree. Clara becomes a U.S. citizen. Marisela and Yadira were able to apply for the DREAM Act, so they legal. Elissa was unemployed, and Marisela would be a mom! As the girls become of aware of their legal status Immigration Policy, have affected not only the girl’s relationship with each other. But for all other illegal was well. Because of our Immigration policy, many Immigrants have more problems in achieve their dreams. Therefore, we mu st change our Immigration policy so that it will not make it difficult for young immigrants from getting a good education, changing our perception of young illegal immigrants and how young undocumented view themselves. Undocumented students as Marisela and Yadira struggle to be seen for who they really are and not to be just treated like criminals; they just need to be given opportunities to show what they can do for this country, like Clara and Elissa. One area that Thorpe presents to us is that not everyone gets to have a college education and is able to afford it, whereas every American citizen is able to go their college because they have a Social Security card and can afford it. Undocumented students like Marisela and Yadira don’t have a Social Security card and they have give up on their dreams of going to college. The process of the undocumented students going to college is that they have to apply for scholarship as international students, so they require more money th an a citizen or resident. Yadira got into Colorado College. â€Å"They accepted me, but they didn’t offer me any money. So it’ s like, if you have $37,000 lying around, you can come here† (Thorpe 60). This was a big reason for Yadira to forget definitively this scholarship, but she didn’t give up. She struggle and she is close to getting one before Marisela, because â€Å"Each year, about fifty thousand undocumented immigrants graduate from high school in the United States.† (Thorpe 60) And to be honest it is a shame that from this enormous number just a few can get into a college, every immigrant graduate from high school should be able to reach higher education, because everybody en in the world has this right and the people in charge of undocumented students is Senate Committee, they should help these adolescents. As an example of how difficult it is for undocumented students to get on education is the story about Marisela and Yadira. They had completed applications to University of Denver, and had gone to the campus for hastily arranged interviews. It was really tough for them, because they were both fighting for one scholarship. Yadira won it, because she pursue d her dream and than her best friend Marisela. To know that she got the scholarship Yadira called the University while Marisela watched her friend’s face as she spoke to the woman. Yadira looked back to Marisela the whole time, and she asked: â€Å"You got it, huh? Yadira hung up the phone. â€Å"Yeah,† Yadira replied, she was crying (Thorpe 80). Marisela has to deal with this pain inside on her, because she was happy that her best friend got this triumph, but this means that she will not get this scholarship. As we can tell the process of obtaining a good education is really hard for undocumented people, it makes it even harder to compete against someone you know. Hard moments like this makes it difficult for undocumented adolescents has to deal with in obtain a good education. Another topic that Thorpe presents is the difficulty of changing people’s points of view. In fact, when congress is debating why immigrants come to America illegally, should they receiv e citizenship? Luke is a really close friend of the girls at Denver University. In the story represents people who are conservative view and very narrow mind. In particular instance, Luke express that opinion when he said: â€Å"I don’t agree with giving them all citizenship†¦why even have immigration law if you just let everybody in!† (Thorpe 250) This is the reason why Marisela manifest not to be so close to him anymore. He is a great person, but his ignorance takes Marisela away from him. Luke didn’t care about their ethnicity, however he didn’t know where are they from, and with his comments were hurting Marisela and Yadira feelings, this is the reason why they never were really honest with him, and hide most of their lives. Most conservative talks about undocumented immigrants come to affect the American economy, avoiding taxes, free loaders, public schools, and food stamps. And also Conservatives thinks that most of the illegal are criminals. The issue of welfare is one point where we see the conservative viewpoint â€Å"They go to San Francisco General and they get free health care that we pay for.† (Thorpe 250). Undocumented people just to come to the United States looking for a better life, more opportunities, to give their families more a better future. We didn’t know, but in their country they are poor, and they do not have enough food so just deal with it day by day. We cannot even talk about healthy issues; because they cannot expend money on it, because their kids or themselves will not be able eat that day. These are a couple of reasons why they just to take a risk and coming to fulfill the â€Å"American Dream.† Saying that undocumented people who want be like an American citizen by paying some form of taxes, and really are hard workers doing those kind of jobs than Americans doesn’t want to do. Juan Apocada is a young undocumented boy who was on the news for speaking out about his st ruggle about obtaining a scholarship, a benefactor who really knows his legal status didn’t care about it, just help him providing the money for his studies. Suddenly congressman Tancredo, called the Immigration and Naturalization Service (INS) to see if his child’s family are illegal. â€Å"Is it just me or does anyone else fin more amazing that our government can track a cow born in Canada almost three years ago right to the stall where she sleeps in the state of Washington†¦but they are unable to locate eleven million illegal aliens wondering around our country† (Thorpe 49) He believes that American culture had strayed from the rule of the law. This congressman forgot where is he from. Even his family was almost deported, but he didn’t care about undocumented, and became one of the most stronger opposites people on the undocumented immigrant topic. He instead on thinking how to deport them, should start thinking how to solve their problems, becaus e his family heritage if from outside this country, and his family was one of them. Document people didn’t have knowledge about undocumented immigrants, and they just based their opinion about what they hear and see on the television, radio, or gossip. As a result of them we have that people got a wrong idea of them, and people disrespect them, and didn’t give them the same treat as document people, they must receive same respect and values that legal people have, because a legal paper don’t give us more respect, it’s just a status inside a country. Something that makes us better it’s our development inside a society and giving the best of us to our world. Thorpe also comes across show the self-realization for the immigrants who have thought they are some things right, ends up being wrong in the United States. This is because undocumented people want to be identify, they need to have some identifications as any other document person, so they find their own way to do it. As some of the girls are undocumented, they are actually don’t have how to get a job or get a driver license, and they need to identify their selves with people, so they just have one solution to falsify ID, social security cards, driver licenses, etc. When Marisela believe that even though she had fake driver license, she thought she would not get caught, â€Å"It hit me when I wanted to a driver license and I couldn’t. So I started driving with a Mexican driver’s license—a fake. And that when I realize how I was going to grow up—doing everything the wrong way† (Thorpe 25). She has to get a fake drivers license, because first at all she was an undocumented person, and second would be more safety for her go to school in her own car than in the bus. Yadira also took this decision, sh e is very conscious about doing things in proper order, and because she needs to get a job decided to get a fake Social Security card. At the end she shows it to her friends. –â€Å"Oh guess what?† She volunteered. â€Å"I just bought a fake Social Security card. Do you want to see it?†(Thorpe 161) Certain situations force her or anyone to do the wrong thing. Yadira situation is that her mom Alma was in Mexico with her new baby sister and she couldn’t work, and her stepfather works in America but his pay does not cover the cost of living in America. Therefore her family needs her to get a job. And the only way to get a job in America is providing a Social Security Card to each place that you are going to apply. As far as we know, her family is not resident therefore she had to obtain a fake Social Security ID. People might think that getting these fake documents could mean that these girls would be worried about getting caught. But it’s not that wa y; they feel a little more secure when they have this kind of documents, because these documents give them some identity that they are missing since they cross the Mexican – American border. These children and adolescents are not guilty for their parent’s decision of crossing the border illegally. They coming to the U.S. for a better future, this country give them a better live, a future were they would be alive and can be someone, because some of their parents come just barely speaking their own language, sometimes they don’t even know how to write, so when they arrived to America it’s that they work in jobs than Americans don’t want to do, they work really hard. Therefore parents expected from their children a better live, better education, having at least two languages, knowing something else that clean bathrooms, and cook, they want a better future that they can’t afford or just even think of it in their own country. So the U.S. governme nt should cover these obstacles that these children and adolescents have to give them a more chances in live.

The Leadership Roles of Adolf Hitler and Benito Mussolini...

Many would say that Adolf Hitler and Benito Mussolini were both awful men and even worse leaders in their countries. But, if you really sat down to think about how they ran their form of government, they were actually two of the most vainglorious, yet admirable leaders in the world at that time. Hitler was able to go from being a soldier in World War I to being the supreme leader of Germany. Benito was able to go from being a brief schoolteacher, to being a 10-year journalist. Although Hitler was not born in Germany, he led Germany in 1933 until his death on April 30, 1945. Adolf would do anything at the time to not be put into the Austrian military. He ended up moving to Munich, Germany in May of 1913 and he enlisted into the German army†¦show more content†¦We must not wait a minute. We will show no mercy. Every Communist official must be shot, where he is found.† Every Communist deputy must this very day be strung up (Schweitzer). This made it possible for Hitler to claim a state of emergency. After Hitler claimed a state of emergency, he was able to throw out all of the previous laws in Germany and start what is now called the â€Å"Holocaust.† Adolf made laws that gave non-arean people no rights. The â€Å"Holocaust† was not all about the killings. It was not just a bad thing either; there were actually a lot of good things that came out of this event. Hitler had his officers in the death camps do experiments on the people in there (Megargee). He would have them testing medicines on the Jews to see what they could do to have a medical breakthrough for cancer research. Hitler made some very remarkable and yet some idiotic decisions throughout his life. He was the first person to create a law that protected animals, prohibited smoking in public places and prohibited selling to people under the age of 18. Another thing is while Adolf Hitler was in office/ in power; the organized crime rate was at 0% (Smith). Having him in power was not all a bad thing, without the â€Å"Holocaust† all of the militarization that the United States proceeded to go through would not have happened. Because of this event, cancer patients are actually beating cancer. They are able to go through chemotherapy to have itShow MoreRelated A Comparison Between Adolf Hitler and Benito Mussolini Essay1429 Words   |  6 PagesComparison Between Adolf Hitler and Benito Mussolini There is no doubt that Adolf Hitler and Benito Mussolini shared many similar characteristics. They shared movements that were typical of National Socialism: they adopted a radical nationalism, militaristic hierarchies, violence, the cult of charismatic leadership, contempt for individual liberties and civil rights, an anti-democratic and anti-socialist orientation, and a refusal to socialize industries. 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Compare and Contrast of “Sonny’s Blues” and “Everyday Use”...

Compare and Contrast of â€Å"Sonny’s Blues† and â€Å"Everyday Use† These two stories â€Å"Sonny’s Blues† written by James Baldwin and â€Å"Everyday Use† written by Alice Walker are both examples of struggle for African American people. These two authors Alice Walker and James Baldwin are both African Americans. Through their writings both writers wanted to critique, analyze and assess the culture that they belong to. In each of the two short stories, â€Å"Sonny’s Blues† and â€Å"Everyday Use,† allow people who read these stories to make discoveries of the lives of African American families. These people who are apart of these families have to live in society and be able to deal with struggles and difficulties around them from being equal but separate at the†¦show more content†¦Sonny had learned his own ways to deal with the â€Å"ambiguity and irony of Negro life† since leaving prison. Sonny had dis covered a way to find his freedom that worked best for him and that was through music. He started to play Bebop. By playing his music he let go of his frustrations that came with being another unsafe black person living in this place. His father would always be negative to his mother when she would bring up the idea of wanting to move to another neighborhood. He would think that any place they could move to would be the same and all be unsafe for children and for anybody. Through playing and being a part of music Sonny had discovered a solution to his marginalization and being left alone from his own society. Sonny was able to reconnect with African Diaspora by learning to play blues music and Bepop. He was then able to escape the social and economic issues that he faced living in the ghetto which also allows this reconnection to represent his roots. This music was his solution and only way that Sonny could feel free. When Sonny would play blues, his brother and many other people we re able to understand and also through his music he could help them be free too. In contrast of â€Å"Everyday Use† written by Alice Walker, the use of her character Dee discovers a different and special way to make a description of what Baldwin calls the â€Å"ambiguity and irony of Negro life.† Dee really did not want to resemble her